Promoting Archives

June 24, 2025

Why Won’t They Come? — The Grassroots Riddle

Electronic music has never been louder. From Ibiza mega-festivals to warehouse takeovers turned “immersive experiences,” the genre is doing just fine at the top. The big players—backed by Venture Capital or Private Equity investors—are creating polished events with global reach. But zoom in, and a different picture emerges. Grassroots events—the ones that birth new sounds, strange ideas, and future headliners—are struggling to pull even a modest crowd. And that’s weird. Because it’s never been easier to create...

DJ, Promoting

March 3, 2025

Why Imposter Syndrome is a Sign You’re on the Right Path

If you’ve ever felt like you don’t belong behind the decks, you’re not alone. Imposter syndrome is something nearly every DJ experiences at some point, from bedroom selectors to international headliners. But here’s the twist: feeling like a fraud is actually a sign that you’re growing. Instead of letting self-doubt hold you back, you can learn to reframe it as proof that you’re stepping outside your comfort zone—and that’s precisely where success happens. Why Self-Doubt...

DJ, DJ Coaching, Promoting

February 12, 2025

The Secret to Life is Being Comfortable with the Unknown

Music production and DJing have a way of revealing life’s deeper truths. One of the biggest? The secret to life is being comfortable with the unknown. Whether it's stepping up to the decks without knowing exactly how a crowd will react, or sculpting a track from raw inspiration without a clear outcome in mind, the magic happens in uncertainty. Yet in business, we seek certainty. Investors want predictable returns. Labels want guaranteed hits. Promoters want...

DJ, DJ Coaching, Promoting

February 6, 2025

Life Coaching Models & DJing

DJing is track selection, a lot of stuff in the middle and results in a performance. But that 'stuff in the middle' can cause a lot of head trash, espeically if you are not getting the connections you want in the industry. Rather than blame the industry it may be worth looking at your own thoughts and feelings. Its the only area you can have full control and work on daily. By working on both...

DJ, DJ Coaching, Producing, Promoting

January 30, 2025

How to Network in the Music Industry for DJs & Producers

Why Building a Music Industry Network is Essential Every successful artist and entrepreneur thrives on relationships. While talent and hard work are crucial, the people you meet can have just as much impact on your success. A strong network can help you land gigs, find collaborators, and provide the emotional support needed in a competitive industry. One of the biggest psychological hurdles for artists is the feeling of not being good enough. This is where Transactional Analysis...

DJ, DJ Coaching, Producing, Promoting

January 29, 2025

The UK’s Electronic Music Scene and Trends in 2025

The Changing Landscape of UK Dance Music I was quite surprised to read this morning that Australia had overtaken the UK in terms of listening to electronic music pushing us down to number four. Quite impressive when you think they have less than half of our population. Which led me to do some digging around. The UK’s electronic music scene has always been a hub of innovation and cultural influence. However, in recent years, there has been a...

Amapino, DJ, Organic House, Producing, Promoting