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DJ – the Same as Being an Solo Entrepreneur

Many people see DJing as a pure technical skill—beatmatching, track selection, reading the crowd. And yes, those things matter. But just like in entrepreneurship, your technical skill is only about 20% of the job. The rest? It’s business, networking, and brand-building. Let’s break it down.

1. Every Entrepreneur Starts with a Core Skill

Every entrepreneur comes into business with a core skill—maybe they’re a great coder, designer, or marketer. For DJs, that core skill is DJing. But just like in business, being great at the technical side alone won’t guarantee success.

2. But That’s Only 20% of the Job

If being a great DJ was enough, every talented bedroom DJ would be touring the world. Just like in business, success comes from a combination of branding, networking, and strategy. The decks are just the starting point.

3. Package Your Offering

Your brand, style, and genre define how the world sees you. Are you an underground selector, a high-energy festival DJ, or a deep, organic house storyteller? In business, your positioning determines who buys from you—same for DJs. Your brand should be clear, consistent, and compelling.

4. Understand Your Ideal Customer Profile (ICP)

In business, understanding your ICP (Ideal Customer Profile) is key to selling. For DJs, your audience is your ICP. Who are they? What clubs or festivals do they go to? What music do they love? Knowing your audience allows you to create sets, mixes, and content that resonate.

5. Mix with Your Peers and Prospects

Networking is everything. Just as startups need to connect with investors, partners, and clients, DJs need to meet promoters, other DJs, and industry insiders. Go to events, show support, and be present in the scene.

6. Stalk (Strategically) Those Who Matter

In business, understanding your competitors, partners, and key players in the industry is crucial. DJs need to do the same—study the people who book DJs in your genre, know the tastemakers, and follow the trends. Learn from them, interact with their content, and build relationships.

7. Learn From the Best—and Pay it Forward

Find mentors, attend workshops, and absorb knowledge from those ahead of you. And when you reach a level of success, return the favor. The DJ world, like the startup world, thrives on mentorship and community.

8. Passion Fuels Progress

The most successful entrepreneurs don’t just chase money—they chase impact. DJs who love their craft, want to move people, and create unforgettable moments will always stand out. The passion has to be real.

9. Go Pro—And Have the Courage to Reach Out

Once you commit, act like a pro. That means being reliable, consistent, and professional in how you communicate and deliver. And don’t be afraid to reach out to venues, promoters, and collaborators. If you don’t, someone else will.

10. It’s a Lifetime Journey

Entrepreneurs and DJs alike are always learning, evolving, and adapting. If you’re in it for the long haul, you’ll have ups and downs—but the rewards of creating something meaningful are worth it.

DJing is a business and can open more jobs and give you the skills to setup a startup. Treat it like one, and you’ll build something that lasts.